No news is good news, right?

Q: Who makes good news? A: You Do!

Say goodbye to the user that remains naïve and passive. And hello to birth of the Citizen Journalist!

Last week focus on Bruns’ produser saw the user becoming the producer and distributor of content. Users are increasingly aware of how in control they can be of news and content, which leads into discussion on Citizen Journalism.

And who can blame you? Gatewatchers create blogs critiquing what the ‘major five’ leave unsaid, open source software provide platforms to create, distribute, and publish content and WiFi and mobile technology provide access virtually anywhere.

The role of citizen journalism in news-related sectors remains the centre of academic literature as seen in Flew (2008) and Bruns (2008). However as an advertising student I would prefer to focus my attention on user generated advertising blogs such as Copyblogger.

Copyblogger was set up by new media and marketing entrepreneur Brian Clark. Teeming with praises and awards from professional advertising blogs (AdAge), user generated blog search engine (Technorati), and even online press (The Guardian). In short Copyblogger provides copywriting tips for online marketing success.

Yet it doesn’t just function for copywriters alone – for any writer, blogger, rhetoric, eBay user, or twitter user. Drawing on basic literary theorists, basic grammar, and article techniques Copyblogger provides you a unique combination of user-generated problems on a decentralised journalist platform (Bruns 2008, 80).

Now some of you might consider this effort as a “crisis of democracy” where traditional media are under pressure to change to online media. Under the 2008 US political campaign many citizen journalists honed their craft. In tutorials we discussed and video blogger Steve Garfield. Obama’s use of new media in the US Political campaign in 2008 acknowledged a wide decline in deference to established forms of elite and authority (Flew 2008, 157).

Have a peak at Garfield beating CNN to the punch here.

This goes to show traditional journalists are too close to the corporation from which they must report (Flew 2008, 153).

If you want a comprehensive advertising effort, make sure you check out This community provides a collaborative effort extending outside the normal parameters of traditional journalism as suggested by Bruns (2008, 81). Does it constitute a virtual public sphere as Flew (2008, 164) discusses? It comes pretty close if you consider it facilitates discussion, which promotes the expression ideas and opinions.

Put simply, because of the open source platform ihaveanidea’s success focuses around the following:

  • Open source platforms (Not just another blog or website – provides information, search and other portals)
  • Participatory media (Job Board for employer and candidate)
  • User-generated content (Blogs by you, for you)

The relationship of citizenship, democracy, news and journalism is complex. New media platforms such as Copyblogger, ihaveanidea, and TheUptake have shifted paradigms of informed journalism and new production. Above all, the best thing for an advertiser in this situation is you can have control and research at the same time.

That’s really the Holy Grail for advertisers right?


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